As a technology or IT company, your online presence is more important than it is for most businesses. After all, if you can’t create a quality website, why should anyone trust you with their IT support needs or believe in your tech products?
Creating a quality website is about professionalism and brand reputation, plus it’s a great way to increase revenue.
So, if you’re looking to boost your brand awareness and improve your online presence, try blogging. Blogging not only increases web traffic but also helps educate current clients or customers to improve retention rates.
However, you have to target the right blog topics if you want to create resources that are capable of capturing relevant organic traffic. That’s why we put together this article on IT and technology blog topics to help you out.
Why is blogging important for IT and technology companies?
Building quality content on your website is the foundation of a strong online presence. Without it, most businesses struggle to generate organic web traffic.
In fact, according to data from HubSpot, businesses that blog get 55% more website visitors than those that don’t. From multinational tech giants to local IT support companies, blogs are marketing 101 in the tech space.
Oracle, one of the largest database software, cloud engineered systems, and enterprise software companies in the world, believes in blogs so much that they run several and even boast a blog directory for top industry blogs as well.
It’s not a surprise Oracles uses blogging to boost website traffic; it’s a pillar of any effective search engine optimization (SEO) strategy. SEO works to increase your website’s visibility in search engines—and that means more organic web traffic and more inbound leads.
It all starts with targeting topics that your audience is looking for with premium content and then optimizing that content for search engines.
5 blog topics for IT and technology companies
Before you start blogging you’ll want to do some keyword and industry research for optimal results. Plus, a competitor analysis can help you find strong points in the competition’s content strategy to attack with your own.
Even after all this research, sometimes finding the right blog topics can be a challenge when you first start a blog.
All your blog topics should be beneficial for your goals, your audience, and be something you can write about at an expert level. That’s easier said than done, so we put together a few technology blog ideas to get you started.
Tech Trends blogs capitalize on keywords with strong momentum. Plus, the technology industry changes so rapidly that people are always looking to stay informed.
One of the best examples of tech trends blogs we’ve seen is from Tulip, the Internet of Things (IoT) developer for industrial manufacturers.
The startup raised $40 million in funding back in 2017 and not long after created one of the best tech blogs around. It’s been attracting steady organic traffic ever since.
Below is an example of one of the company’s recent tech trends articles discussing “What’s Next for Manufacturing.”
Tutorials and Guides
Tutorials and guides are the bread and butter of tech blogs and information technology blogs alike.
They are the perfect informative content for current customers or clients and also attract organic website traffic.
For example, Salesforce’s “A Beginner’s Guide to CRM Systems” on their blog attracts over 10,000 organic site visitors per month, according to the SEO tool, Ahrefs.
Even smaller IT companies use tutorials and guides to attract customers and create a professional online presence, or to inform their audience about complex processes like data backup.
For example, The IT Support Guys wrote a guide on how to use Payment Card Industry Data Security Standard (PCI DSS) compliance to protect customers. This is a common area of confusion for their clients.
By elaborating on a solution to this common client obstacle in a blog, the IT Support Guys are not only gaining website traffic but also helping their current clients.
In the technology and information technology industries, everyone is always looking for security tips.
Why? Because in 2020, companies around the world are set to spend over $173 billion on cybersecurity. Not to mention, there is a hacker attack every 39 seconds on someone’s personal computer or phone.
Understandably, companies and individuals are worried about cybersecurity now more than ever.
That’s why so many technology and IT companies feature articles on cybersecurity in their blogs. These blogs position your business as a cybersecurity expert, and help you rank in search engines for important cybersecurity-related keywords.
Here’s one example of what we mean from an article on Android malware. It was written by an IT support company that specializes in medical support services called BCS Medical IT Support to help their clients avoid common hacker entry points.